Firefly were approached by M Worldwide to develop a more sophisticated lighting strategy for Icelandic retailer Hagkaup. The response was to avoid matching the high lighting levels of conventional food and household goods retailers and keep the ambient lighting levels relatively low. Accent lighting was then utilised to highlight goods and seasonal promotions. By matching the low ambience lighting on walkways the customer is more comfortable making their passage to different areas and the lighting is brighter only where required to bring the food displays to life.
High-Bay HID pendants were specified for the ambient lighting and metal halide spotlights were used for the accent lighting. By keeping the lamp types to a minimum the scheme is easy to maintain without compromising the visual impact.
Architects: M Worldwide.
Photographs: M Worldwide