Firefly Lighting Design was engaged by UAE cinema chain Reel Cinemas to undertake the lighting aspect of their revamp. With the first phase completed the Dubai Mall cinema is now home to 14 transformed screens with Dolby Atmos surround sound and Barco Flagship Laser Projectors. Together with the four existing Platinum screens, Reel Cinemas – The Dubai Mall has 18 operational screens in total.
The cinema’s new look is futuristic and aims to set new standards for cinema chains across the Middle East. Firefly developed a scheme that would enhance the cutting edge aesthetic with tuneable white barrisol panels in the main lobby and RGB light sources in the circulation spaces. With so much light provided by the advertising and infotainment screens the strategy balances lighting levels for the variations experienced with a typical movie trailer.
The second phase is presently underway, and once completed, Reel Cinemas – The Dubai Mall will house approximately 28 screens with a seating capacity of over 2700 seats, the biggest in the World!